FALL '25 CAMPAIGN

Behind the Scenes

NAGHEDI JOURNAL
Issue 13

The change of seasons invites a shift in mood, and our latest collection welcomes cooler days with a spirit of refined rebellion. Shot in-studio in Brooklyn’s Red Hook neighborhood, Fall ’25 takes center stage through intimate sculptural portraits that celebrate form and figure. 

CREDITS
Location: Hook Studios
Model: Cecilia Wu
hotographer: Coni Tarallo
Stylist: Elly McGraw
Videographer: Corey Hess
Hair Stylist: Junya Nakashima
Makeup Artist: Rei Tajima
Executive Producer: Kendal Steenson
Creative Director: Sanam Steinhart

The story of our Fall ’25 shoot begins with the collection itself—softly structured bags and timeless shoe styles that define elevated, everyday style. This season introduced all new silhouettes, brought to life in rich, moody tones that evoke a touch of everyday drama. From quiet moments to bold expressions, each piece was designed to move seamlessly through every part of your day. 

Purposeful wardrobe and styling followed the same narrative of statement-making minimalism, celebrating form and figure. Each look felt instantly iconic—easy to wear, yet still aspirational. Dramatic proportions met soft fabrics, reinterpreting the concept of power dressing. Think buttery leather, luxe suede, chunky knits, and sharp tailoring playing off one another, while pops of color against a dark, neutral palette kept things playful and unexpected. 

Our Red Hook set completed the vision. Shot in an intentionally pared-back space with softly diffused light, the studio became a clean canvas that let each look take the spotlight. Artful postmodern seating in sleek acrylic with chrome accents, glossy red plastic, and cream boucle added visual drama without clutter. In between shots, we joked, laughed, and hung out with our executive producer’s pup. Who says you can’t cuddle a dog when dressed in eveningwear?!

Fall ’25 is an invitation to embrace unapologetic personal style and command confidence, even if it means breaking a few rules along the way. Our bestselling silhouette this season has been the Gramercy Bucket Bag—why not take a note from our stylist and pair yours with a dramatic cocoon dress and pointed-toe flats for something a little unexpected?

Fall ‘25 in all its glory. Conveying timeless style, functionality, and a bit of the avant-garde, this shoot showcased everything we love about our latest collection.