I founded NAGHEDI with the desire to make everyday style a little more effortless while reducing fashion waste through lasting design. People often ask how I got started, since my design career didn’t follow the “typical” path. After finishing my law degree I couldn’t ignore my lifelong creative side. I turned to handbags as an entry point to the industry. I designed private-label accessories for nearly two decades, but eventually felt creatively unfulfilled and increasingly frustrated by the wastefulness of fast fashion trends.

I designed the St. Barths Tote at my dining room table in 2015, while I was pregnant with my daughter. It was the bag I couldn’t find for myself: a modern, versatile carryall that would transcend trends. NAGHEDI, the first line of handwoven neoprene bags, launched the following year. Since then, we’ve expanded into footwear and small accessories, all made with the same dedication to craftsmanship, function, and style.  

Whether you’re headed to the office, taking the kids to school, or packing for a long-awaited trip, I hope you love your NAGHEDI. Thank you for being a part of our community!

Xx,
Sara

Our bags, accessories, and shoes are meant to go wherever life takes you while looking elegant in the process, from the office to dinner, from school drop-off to the playground, from the plane to the beach. Comfortable to wear and versatile to style, our bags are easy to care for and pack flat for travel or storage. Designed for real life, they make your everyday feel effortless, elevated, and organized.

Our shoe collection debuted in 2024, after Sara recognized the need for a sandal more elevated than rubber, but more versatile than leather. We now offer a full assortment of sandals, flats, and event-ready styles all featuring our signature handwoven neoprene and expert craftsmanship. Like our bags, our shoes are designed to be woven into the fabric of your everyday life.