At NAGHEDI, we tell stories through color and shape—and the story of Summer ‘25 is one of contrasts: elegant yet edgy, timeless yet modern. This season we set out to weave together those dichotomies with bold colors, sleek silhouettes, and all new textural details, from crochet to fringe to printed neoprene. Like our entire range, we imagined these pieces on the go, worn on spontaneous weekend trips and long-awaited vacations—so we packed our bags and headed south to let our vision unfold. 

We spent the morning of our whirlwind, one-day shoot in cosmopolitan La Condesa, known for its Art Deco architecture and bohemian elegance. Later that afternoon we explored the tranquil, cobblestoned streets of Chimalistac. The entire shoot embraced the energy of Mexico City—its urban tempo, textured facades, and lush greenery provided the perfect backdrop for a collection rooted in craftsmanship and wanderlust. Each location was better than the last, showcasing the dynamic juxtapositions of Summer ‘24—and we made some new friends along the way!

From the drape of a wide-legged pant to the structure of our handwoven bags, every wardrobe detail was amplified by the city’s rhythm. Fringed details took center stage, adding dimension and fluidity against the cobblestone streets, while tailored separates gave a sense of grounded sophistication in the eclectic setting.

Each look was thoughtfully styled to highlight new interpretations of our signature handwoven neoprene. An evening dress with flat sandals and a hobo? Yes. Structured suiting with a statement clutch? Definitely. In keeping with our bold Summer theme of unexpected pairings, nothing was out of the question, and it inspired us to find fresh ways to wear our bags and shoes well beyond the moment.

With its vivid color palette and brand new silhouettes, Summer '25 has quickly become one of our favorite collections to date—and our community agrees. One standout was Rosso, a deep red that captured attention all season long. On the other end of the spectrum, electric green Matcha became the unexpected shade we found ourselves pairing with everything. We’ll be wearing this collection for seasons to come!